Video marketing is a method of traffic generation – and it’s a very effective one. Not only is video marketing a low-cost traffic method, but videos rank well and more easily on Google if you target the correct keywords.
If you do it right, you can get lots of traffic and sales from your videos.
Going into the specifics of video marketing is beyond the scope of this article because it’s a very in-depth topic with many different branches.
If you truly wish to become a master of video marketing, it would be a good idea to check out Video Marketing Insider by Adam Payne (an expert in the industry).
Now that you’re aware of how beneficial videos can be, let’s look at how PLR can help you with video marketing.
Convert PLR text into videos
Repurposing your text content is one of the best ways to create videos quickly and efficiently. Software such as Vidnami, make it a breeze to create your own videos.
Alternatively, you may choose to hire someone to do this for you. Just remember that your videos need to be about 3 minutes long or so – and you only need to cover the main points.
Overly wordy videos tend to cause viewers to lose interest very fast. Keep your content interesting and easily digestible.
Learn video marketing the right way
As mentioned above, you need a good video marketing course (Video Marketing Insider), etc. to help you understand the nuances of this traffic generating method. You’ll need to know how to optimize your channel, your videos, etc.
It’s a subject on its own and deserves proper attention. Once you master it, you’ll have a very powerful traffic weapon in your online marketing skills arsenal.
Keep in mind the limitations
Very few PLR sellers sell video PLR. There are a few, but not too many. The problem with video PLR (especially training videos that come with voiceovers) is that it’s extremely difficult to rebrand them.
For example, if the PLR videos have a male voiceover, but you’re a female marketer who wishes to use them, it’s going to be difficult to explain why you have a manly voice.
Overcoming issues like these can be a hassle. You’ll need the videos without the voiceover so that you can record your own voiceovers above them.
You’ll need to be proficient with video software too. So, you’ll have to go through the learning curve here. Do not let this discourage you. It’s not difficult at all… and you only have to learn it once to tap into the power of video marketing.
Embed your videos on blogs
PLR videos or repurposed videos can be embedded on your blog. So, you can have written PLR content on the blog post and a summary of the main points in a video that’s also on the blog post.
Some people prefer watching videos to reading. You’ll be able to keep these visitors on your site longer if you use videos in your content.
Create gifs for your emails
Video clips can be converted to short .gif images by using this tool: https://ezgif.com/
A gif is an image that ‘moves’ and is similar to a video. It just lacks sound and is a repeating short clip. However, there’s no denying that gifs get attention.
A very clever tactic will be to use a gif of your video and embed it in an email. Then link that gif to your actual video.
The moving image will get the email subscribers’ attention and they’ll click on the image to see what it is. Human curiosity at its best here.
This will then take the reader to your blog post where the video is embedded or you can take them directly to the video on whichever platform you’re hosting it on.
Create slides for presentations, webinars, etc.
PLR content can be broken down and used for slide presentations – online or offline. You can always use PLR content for webinars and other presentations. This is a form of video marketing too.
Rank your content easier on YouTube
As mentioned earlier, videos rank well in search engines. Depending on the keyword, sometimes it’s easier to rank for a video than a blog post.
You’ll need to do your research to see if the keyword you’re targeting has videos that are ranking for it. If there are, you should definitely give it a try.
If you don’t see any, you can still give it a try and see how you fare. All you need to do is convert some of your text PLR into a video, optimize the video and upload it.
From there, with a few tweaks and some time, you’ll be able to see how you rank. You’ll be amazed at how effective this method is… and you’ll have passive sales coming in the more videos you make.
Once your progress snowballs, you’ll be unstoppable. Use PLR and take your video marketing to the next level. Get started today and you’ll be thanking yourself in the future.